TECHNOLOGY

Home Depot, Gap, and others give cash back at purchase

BY Dan Berthiaume

More than 30 retailers are accepting payments through a new solution that provides instant rewards.

Shopping app provider Ibotta is launching a new payment solution called Pay with Ibotta that enables consumers to pay for their purchase through the Ibotta app and immediately earn cash back. The feature enables customers to enter the purchase total into the Ibotta app, prompting retailers to scan the app for an instant, rewarded checkout.

With no waiting or redeeming receipts, users will earn immediate cash back upon purchase, and users who link credit cards through the Ibotta app will also have the opportunity to stack their credit card rewards with their Pay with Ibotta earnings. Consumers can download the app for iOS or Android devices.

On the retailer side, credit card processing fees are eliminated as payment occurs directly through the Ibotta app. Retailers including The Home Depot, Gap, Old Navy, Bath & Body Works, Chipotle, The Container Store, Peet’s Coffee, and Sephora are among the initial chains accepting Pay with Ibotta. More retailers are scheduled to adopt the solution in the next several months.

“No matter how people shop or what they buy, our mission at Ibotta is to make every purchase rewarding,” said Ibotta founder and CEO Bryan Leach. “But this is just the beginning. We’ll be heavily focused on improving our user experience over the next year to make saving money even easier and more accessible.”

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