TECHNOLOGY

Instacart puts alcohol delivery on tap

BY Dan Berthiaume

Instacart is significantly expanding the reach of its online alcohol delivery service.

The on-demand grocery delivery provider is now delivering alcohol in as little as an hour to customers in 14 states and Washington, D.C. Instacart is partnering with national, regional and local grocers such as Albertsons, Kroger, Publix, Schnucks and Stater Bros., as well as wine and liquor specialty stores like BevMo!, Binny’s Beverage Depot, and Total Wine & More in select locations.

Instacart customers in participating states will now also see a new in-app banner that makes it easier to shop directly from virtual beer, wine and spirit “aisles” of select retailers on the Instacart marketplace. This expanded service follows the gradual rollout of the alcohol delivery offering, which initially began with a small number of retailers.

With this expansion, alcohol delivery via Instacart now reaches more than 40 million households across the U.S. and is available from nearly one-third of Instacart’s more than 300 retail partners. Instacart alcohol delivery is available in California, Connecticut, Florida, Illinois, Kentucky, Massachusetts, Minnesota, Missouri, North Carolina, Ohio, Oregon, Texas, Virginia, Washington, and Washington, D.C.

Instacart will continue rolling out alcohol delivery to customers in more states as it is permitted, with Nebraska and Michigan expected to be added in the coming months. In states where alcohol delivery is already available on the marketplace, Instacart will be working with existing and new retailers to add alcohol inventory to their Instacart storefront throughout 2019.

“We couldn’t be more excited to work with Instacart’s extensive delivery network to create a fantastic customer experience,” said Jewel Hunt, general VP of e-commerce for Albertsons Companies. “Now customers have the convenient option of rush delivery straight to their doorsteps for all of their grocery needs, from everyday essentials to fresh produce to that favorite bottle of wine for a special dinner.”

“By partnering with Instacart, BevMo! is able to bring our customers a flexible and convenient way to have the drinks they love delivered directly to their door,” said Tamara Pattinson, CMIO for BevMo!. “Instacart’s broad reach has enabled BevMo! to offer one-hour, same-day and next day delivery to more customers than ever before.”

Customers ordering alcohol via Instacart must be over the age of 21 and are required to present a valid government ID at the time of delivery.

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