Is Amazon prepping to break into finance?

7/25/2018
Amazon could be well-positioned to dip its toe in the wealth management waters.

The online giant's broad customer base and online platform would give it an edge among big tech companies in asset management, most likely as "an arms-length distributor of funds" rather than as a "super-active manager,” according to CNN Money, which cited a report from analysts at Sanford C. Bernstein & Co.

Between a massive customer base including 100 million Prime subscribers, vast amounts of customer data, and “Amazon's superior reputation,” the online retailer “is well placed to disrupt the industry," according to the analyst report.

The analyst firm envisions Amazon selling its customers “cheap funds” via a super-powered robo-adviser, CNN Money reported.

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