TECHNOLOGY

Jersey Mike’s steps up its digital experience

BY Deena M. Amato-McCoy

A fast-growing sandwich chain is upgrading its in-store experience to better connect with its core customer — Gen Z.

Jersey Mike’s, in partnership with World Wide Technology (WWT), is investing in new technology solutions that will meet the expectations of its digitally native customers. By investing in mobility, kiosks, a new point-of-sale solution and loyalty enhancements, the sandwich chain will be able to seamlessly reward customers for store visits, deliver frictionless, faster service, and anytime-anywhere ordering, according to the company.

The new technology will enable the company to embrace digital disruption, remain competitive in today’s tech-driven environment, and scale as the company grows. Jersey Mike’s will add the upgrades in 2019.

“Despite being a 62-year-old company, Jersey Mike’s continues to be an early adopter when it comes to technology,” said Rich Hope, chief marketing officer, Jersey Mike’s Franchise Systems, Inc. “We look forward to partnering with WWT to enhance our overall digital offerings to provide a seamless ‘Sub Above’ experience for our customers, franchise owners, and employees.”

Jersey Mike’s, which is based in Manasquan, New Jersey, is on pace to operate 2,000 stores by late 2019.

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