TECHNOLOGY

Jeweler personalizes in-store experiences with mobility

BY Deena M. Amato-McCoy

Helzberg Diamonds is launching a new concierge service — with a twist.

The jeweler is driving more personalization at store-level through a concierge solution. The mobile app, called Concierge, from Mad Mobile, is available to all store associates chainwide. The solution is designed to support clienteling, assisted selling, customer engagement and mobile point-of-sale.

Armed with Concierge, associates have access to information needed to improve productivity, efficiency and quality of service. With integration to the chain’s customer contact information, as well as preferences, attributes, purchase history, wish lists and loyalty information, the app will position Helzberg to deliver a personalized shopping experience in-store.

In addition to real-time access to product and customer data, it also gives associates access to product catalogs and inventory availability. With immediate insight to this data, the retailer is positioned to drive additional store traffic and sales, according to the company.

“After reviewing multiple technology solutions, we picked Mad Mobile because of their proven track record with large scale implementations, as well as the results of their clients, such as Talbots, is seeing with Concierge,” said Helzberg CIO Jeff Rohr.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Amazon cancelled its plans to build a headquarters in New York City. What do you think?