Mass merchandiser giant launches ‘perks’ program

Target shoppers will be doing real cartwheels next time they launch their discount app.



The mass merchandiser quietly launched an experimental loyalty program that allows shoppers to rack up points during store visits. Called “redperks” on the company’s website, the program rewards Target shoppers with 10 points for every dollar spent in stores. Once shoppers hit 5,000 points, they can choose their reward.



The program, accessible through Target’s Cartwheel mobile app, is being tested in four markets: San Diego, Denver, Houston and St. Louis markets, the San Diego Union Tribune reported.



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