TECHNOLOGY

Meijer is on the move with mobile shopping

BY Dan Berthiaume

Meijer is adding features to its “Shop & Scan” mobile shopping offering as it widens the program’s rollout.

The Midwest discount retailer is now offering Shop & Scan at 23 stores in Chicago and Northwest Indiana following a successful pilot in Michigan test markets. Available through the Meijer mobile app, Shop & Scan enables users to scan bar-codes on items via a mobile app and place in their digital cart.

A running total of items purchased is available as customers shop throughout the store, scanning and bagging their groceries. Once a customer has completed their shopping, they scan their phone at a self-checkout lane and pay.

The Meijer mobile app has been downloaded more than 1.1 million times since the initial Shop & Scan pilot launch at 54 stores in Michigan last year. Based on customer feedback, the retailer has added enhancements including an integrated shopping list and the ability to clip any available Meijer mPerks coupons for items scanned.

“We’re all challenged by time and busy schedules, so Shop & Scan allows customers the opportunity to truly be in control of their shopping trip, from the moment they walk in our stores to the minute they walk out,” said Gerald Melville, Meijer regional VP. “Customers are really responding to the simplicity of scanning and bagging as they go. This allows them to save time and avoid lines, speeding up their checkout experience.”

The Shop & Scan program will continue rolling out to Meijer stores throughout the year.

Based in Michigan, family-operated Meijer operates more than 240 stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.

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