TECHNOLOGY

Meijer’s deliveries hit half million

BY Deena M. Amato-McCoy

Meijer’s grocery delivery service has hit a major milestone.

The grocery and general merchandise retailer recently surpassed 500,000 deliveries, and is on-pace to make more than a million deliveries by year-end. Meijer launched its grocery delivery service in September 2016.

The program, which kicked off in 25 stores in Detroit, expanded to more than 200 stores in just 148 days. To date, the service is available to more than 10 million households in Michigan, Indiana, Ohio, Illinois, Wisconsin, and Kentucky, Meijer reported.

Leveraging its relationship with on-demand grocery delivery provider Shipt, Meijer customers can shop more than 55,000 items using the Shipt app in iOS or Android, or online. A Shipt shopper will hand pick their items and deliver them in as little as one hour after the order is placed.

To date, more than 85,000 cases of water, 1 million eggs and 1.5 million pounds of bananas have been delivered, according to the retailer.

“As e-commerce continues to change the way people shop, we are proud to bring home delivery to the Midwest and innovate the way people shop our stores,” Meijer president and CEO Rick Keyes said. “Our goal was to quickly bring a high level of convenience to as many customers as possible, so surpassing a half million deliveries is a great start as we continue enhancing this personalized customer-first experience.”

Keyes also credits the program’s success on its broad product assortment. Categories span fresh produce and grocery to general merchandise, including daily essential items like light bulbs, diapers, school supplies. They can also order bulk items, like bags of rock salt and pet foods, normally found at specialty stores.

The Shipt delivery service is membership-based. For either $99 a year or a monthly fee, Shipt members receive unlimited free grocery deliveries on all orders over $35. Orders under this threshold are subject to a $7 delivery fee.

Delivery service members can also earn mPerks Rewards that can be redeemed in store. The Shipt app also gives members access to Meijer’s weekly sales prices.

Meijer operates 235 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.

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