TECHNOLOGY

Natural foods grocer jumps into on-demand home delivery

BY Deena M. Amato-McCoy

Fresh Thyme Farmers Market now offers same-day deliveries.

Through its partnership with on-demand grocery delivery service Instacart, the value-based natural foods grocer is delivering online orders in as little as an hour. The service, called Fresh Thyme Delivers, is available in 55 of Fresh Thyme’s 70 stores throughout the Midwest.

Customers can place an order online or the Instacart smartphone app, and choose from 30,000 items across fresh, healthy, natural and organic categories. These merchandise ranges from private label products to paleo, gluten-free and plant-based options.

“Fresh Thyme Delivers gives shoppers greater access to affordable groceries and products whenever and wherever it’s convenient for them,” said Chris Sherrell, president and CEO of Fresh Thyme.

“The demand for delivery services has never been greater,” Sherrell said. “We’re pleased to combine this new delivery option with access to Fresh Thyme’s 5,000 plus organic items, 8,000 SKUs of vitamin and body care products and many more healthy, wholesome options.”

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