TECHNOLOGY

New app connects consumers to mobile marketplace

BY Dan Berthiaume

Shopping app developer Bodaty is trying to create a mobile, on-demand version of an omnichannel marketplace.

Bodaty is launching an app suite called Samyata designed to connect mobile shoppers directly to products at local stores. The suite includes apps for searching and buying products (Samyata), sourcing them from local stores (Gananam), and picking up their purchase or having them delivered through personal shoppers (Vahaka).

The three parts of the Samyata ecosystem are integrated to provide a geographically specific buying/selling experience. Stores list their inventories on Samyata Store, providing them access to an online-mobile marketplace and shoppers searching to buy their goods.

Consumers use Samyata to search for what they want to buy, which they find in nearby stores and can purchase from wherever they are via the app. Shoppers can either pick up their purchase in-store or have a personal shopper bring it to them within an hour. The Samyata personal shopper app lets people earn money delivering purchases to customers near them.

“People can now shop on their phone for exactly what they want, wherever they are and get it within the hour,” said Srirajasekhar “Bobby” Koritala, CEO & founder of Bodaty. “Fusing online and physical shopping, Samyata will help stores make more money and save the American Main Street, which is why we want stores of all sizes to come sell with us.”

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