TECHNOLOGY

New planning solution bolsters customer-centric assortment plans

BY Deena M. Amato-McCoy

A new solution is helping retailers drive engagement through customer-centric assortments.

The EmnosAssorter from Emnos is a SaaS-based solution that analyzes customers’ needs and business objectives, and then delivers the optimal assortment plan and product mix depending on store formats.

“As brick-and-mortar retailers continue to focus on finding store efficiencies and keeping relevant products on shelves, it becomes imperative to have a solution that takes the guesswork out of decision-making,” said Florian Baur, CEO Emnos. “Now more than ever, it is critical to leverage technology and proven analytics to identify customer needs and plan effectively.”

EmnosAssorter automates the customer decision process through proprietary algorithms that simulates the financial impact of the recommended plan, a process that takes the guesswork out of decision-making. The solution offers simulations in real-time, and a collaborative user interface fosters joint business planning between retailers and their consumer product goods (CPG) partners.

“As we developed EmnosAssorter, we kept shoppers at the center of our thinking to ensure that the solution increases shopper engagement by optimizing the assortment and also improves retailer productivity through a leaner, efficient customer-centric assortment planning process.” said Jesus Garcia, COO.

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