TECHNOLOGY

New solution helps physical stores function more like websites

BY Marianne Wilson

James Allen, a division of Signet Jewelers, and Value City Furniture are among the first U.S. retailers to deploy a solution that helps personize the in-store shopping experience, boosting store performance in the process.

The two retailers are using Mystore-E’s Tore-E, an AI-based personal assistant platform that collects, analyzes and delivers data-driven insights to improve store performance, giving physical stores the same analytical data advantages as their e-commerce sites. Store associates rely on the app to translate real-time customer insights into product recommendations most likely to appeal to shoppers.

The Tore-E app continually monitors and aggregates data from multiple digital channels to provide real-time merchandising recommendations from headquarters to the stores. The platform’s data analytics can pinpoint the items most likely to sell in-store based on the current top sellers on a company’s website, customer engagement on social media sites, in-store planograms, and local and regional factors.

“Retailers have been in need to make their brick-and-mortar stores function more like websites; connecting touch-points across channels by gathering, interpreting and translating omnichannel analytics into real-world solutions on the sales floor,” said Oded Edelman, chief digital innovation advisor at Signet Jewelers and president of JamesAllen.com. “We quickly recognized how Mystore-E can help close this gap and we are excited to partner with them.”

Mystore-E, an AI-based retail intelligence solution already operating in top retailers in Israel, recently secured seed funding of $2.2 million, led by Signet Jewelers.

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