Nike in pilot with online giant
Nike is opening up shop on Amazon.
The sportswear giant has entered into a pilot program with the online giant to sell a limited (at least initially) selection of footwear, apparel, and accessories on the online site. Nike products have long been available on Amazon, but only through unauthorized third party sellers. This will be the first time that Nike has sold directly on the Amazon.
“We’re looking for ways to improve the Nike consumer experience on Amazon by elevating the way the brand is presented and increasing the quality of product storytelling,” Nike CEO Mark Parker said on the company's quarterly call.
According to a report by The Wall Street Journal, the main reason Nike has decided to sell on Amazon is to give it more leverage to crack on the third-party sellers who are reselling Nike products on the online site. By some estimates, Nike is the most purchased apparel brand on Amazon.
Cannot beat them, think joining the parade will fix it. Not likely. Amazon has no incentive to stop the counterfeits. They make % on every sale, they get it whether legit or not .