TECHNOLOGY

Nordstrom personalizes its holiday shopping experience, adds new curbside options

BY Deena M. Amato-McCoy

A department store retailer is making it easier for customers to choose — and pick up — gifts this holiday season.

Starting in November, the retailer will offer its new Nordstrom Gift Hub in more than 65 stores. The section offers gift recommendations which are organized by customer personalities. By scanning product QR codes, customers will to be connected to additional recommendations found on Nordstrom’s website. Similarly, all Nordstrom Rack stores will feature Gift Shops, a section that features groups of gifting ideas, such as pajamas, and gifts for men, among other categories.

Coinciding with the gifting department, Nordstrom will feature Gift Scouts, or personal shoppers who will be tasked with providing gift shopping recommendations. The service will be available in more than 65 stores, and customers can book appointments in-store or online.

In addition, Nordstrom will extend the hours of its curbside pickup service this holiday season. Between Dec. 3 and Dec. 24, all Nordstrom stores will offer “early bird pickup service,” a program that will enable shoppers to pick up their online orders starting at 8 a.m. In addition, from Dec. 16- Dec. 24, 23 select stores will offer a curbside pickup service seven days a week, and 24 hours a day.

The curbside pickup programs will augment Nordstrom’s other customer services, including buy online, pickup in-store; reserve online, try on in-store; express alterations and same-day delivery.

The department store retailer first introduced the limited-time 24-hour holiday curbside pickup service in 2017.

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