TECHNOLOGY

Northeast coffee chain enables mobile group ordering

BY Dan Berthiaume

The office tradition of asking coworkers if they want you to pick something up when you get coffee is entering the digital age.

Gregorys Coffee, an independent coffee retailer with 30 stores in New York, New Jersey, and Washington, D.C., is offering a new mobile ordering option in partnership with pickup app Ritual. The “Piggyback” social group ordering feature of Ritual enables workplace teams and other groups of consumers to collaboratively order coffee and food, creating a peer-to-peer delivery network.

As a result, Gregorys can leverage existing customers to effectively act as delivery persons for these orders, removing delivery costs for both customers and the business. In addition, the retailer says it has increased order size by up to 4x.

Gregorys also leverages the “Auto Place” feature of the Ritual app, which uses location-based data to automatically place an order once customers are close enough to the restaurant. This ensures a customer’s coffee or meal is made as close to arrival as possible for maximum freshness. Furthermore, the app enables customers to earn points with every purchase through Ritual’s loyalty program, which they can redeem for free food and drinks.

“At Gregorys Coffee, we establish and cultivate communities of people who see coffee differently by providing them with unforgettable experiences that are uniquely our own,” said Greg Zamfotis, CEO of Gregorys Coffee. “We are constantly looking for ways to provide convenience to our customers without compromising on quality. Ritual’s Piggyback feature has provided a way for our guests to get that same unforgettable experience right at their desk.”

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