TECHNOLOGY

Online furniture retailer debuts ‘mixed reality’

BY Deena M. Amato-McCoy

Wayfair is offering a new kind of immersive shopping experience.

Through a partnership with Magic Leap, the online furniture retailer is launching a mixed-reality (MR) commerce experience. Using what the company describes as the first-ever spatial computing web browser, called Helio, Wayfair is creating a new visual environment that integrates physical and digital objects in real-time.

The technology will be a featured bookmark within the Magic Leap One, Creator Edition computing platform. Shoppers can also access the Wayfair MR experience by visiting next.wayfair.com in the Helio browser. As customers launch Helio, they can place the browser anywhere in their space, and then launch Wayfair’s MR experience. Shoppers can interact with and view true-to-scale products, then pull items into their physical space. Merchandise can be moved and rotated, to see how products fit into their living space.

“We are setting a new precedent for a truly immersive shopping experience leveraging the power of mixed reality and the ease of Web,” said Steve Conine, co-founder and co-chairman, Wayfair. “Together with the MR experts at Magic Leap, Wayfair has developed a completely new way to shop for home with a spatial browsing experience that will shape the next evolution of retail.”

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