TECHNOLOGY

Online giant’s newest deal lets Allrecipes customers order ingredients for delivery

BY Deena M. Amato-McCoy

Amazon’s new partnership is putting ingredients into home cooks’ hands the day they need them.

Amazon is teaming up Allrecipes, a move that will link recipe ingredients directly to AmazonFresh, the online retailer’s grocery delivery service, according to C-Net.

By integrating AmazonFresh into the recipe website, customers can select all ingredients needed to prepare recipes and they are added to an AmazonFresh shopping cart. Here, customers can place their grocery order and it will be delivered to their house, the report said.

The service is available to customers the cities served by the AmazonFresh delivery service, according to the Seattle Times.

The program benefits both companies. Allrecipes gets a percentage of each sale it refers to Amazon. Meanwhile, the online retail giant gets exposure to Allrecipes’ more than 50 million monthly users. Amazon also hopes the service will persuade Allrecipes users to buy a Prime membership, the report said.

Typically, the AmazonFresh service is $14.95 a month, in addition to a $99 annual membership fee for Amazon Prime.

The partnership comes on the heels of Amazon’s recent decision to end AmazonFresh deliveries in select cities. The online giant plans to stop some AmazonFresh deliveries in cities across suburban Pennsylvania, New Jersey, California, New York and Maryland after Nov. 30.

Despite pulling back service in these areas, an Amazon spokeswoman confirmed that AmazonFresh would continue serving certain areas of big cities, such as New York City, Boston, Chicago, as well as Philadelphia and Los Angeles, among other metropolises.

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