TECHNOLOGY

Outdoor Voices hears call of RFID

BY Dan Berthiaume

The digitally native women’s activewear brand is supporting seamless retailing with enhanced inventory management.

Outdoor Voices is deploying the !D Cloud RFID inventory management platform from Nedap, with the objective of achieving full inventory visibility. This would consolidated all items, whether located in the distribution center or in stores, into one centralized inventory hub. As a result, Outdoor Voices, which has prior experience using RFID, intends to better support omnichannel services such as ship-from-store, without the need for separate stock in order to fulfill online orders and replenish stores.

In its pilot of RFID-supported ship-from-store, Outdoor Voices associates located and picked online orders from store shelves using Zebra RFID handhelds equipped with the !D Cloud app. Orders were then shipped from the store when they were not available in the distribution center.

In addition, in-store safety stocks could be lowered, as full inventory visibility allows for more efficient replenishment. One of the key results of the pilot project was that the amount of lost sales due to inaccurate stock dropped significantly.

According to Outdoor Voices, it can complete inventory counts with 99% accuracy utilizing the Nedap RFID solution. By integrating its RFID technology with its newly-implemented NewStore iPhone-based store operations technology, the retailer hopes to ensure it can seamlessly serve customers online and offline.

“For us as a digitally native brand, it’s important that our online experience mirrors that of our shops and this plays an important part in our strategy of activating locally and amplifying digitally,” said Nate Peterson, VP of supply chain at Outdoor Voices. “Our job is ensuring that we have the key partners in place who can provide best-in-class experiences for our customers, so that regardless of whether or not they purchase online or through our shops, we send them home with the apparel they’ve been looking for.”

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