TECHNOLOGY

Papa John’s serves up new digital delivery option

BY Dan Berthiaume

Papa John’s is partnering with DoorDash to obtain a bigger slice of the on-demand delivery market.

The pizza chain is now offering digital order delivery from DoorDash at more than 1,400 locations across the U.S. By working with on-demand delivery platforms like DoorDash, Papa John’s is attempting to reach out to new customer segments and expand its off-premise offerings through delivery and takeout.

“This partnership extends our continued commitment to meet customers wherever they are and provide simple, easy ordering for guests in addition to our own world-class Papa John’s mobile app,” said Anne Fischer, senior VP of customer experience, Papa John’s. “More than 60% of Papa John’s transactions occur online. With this in mind, we are dedicated to exceeding our customers’ expectations when it comes to ordering and delivery convenience.”

To celebrate the launch, participating Papa John’s stores will provide free delivery on any order more than $10 delivered through the DoorDash website or mobile app from March 15-17.

Other fast-food and quick-service retailers are also expanding their delivery options for digital orders in conjunction with third-party specialists. In February, Taco Bell made nationwide delivery available via online food delivery platform Grubhub. And in January, Starbucks initiated a program to expand its pilot of Starbucks Delivers, a digital delivery service offered in partnership with Uber Eats, to one-quarter of U.S. company-operated stores by spring.

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