TECHNOLOGY

Pet supply distributor launches online marketplace

BY Dan Berthiaume

Animal Supply Company (ASC) is entering the consumer-facing e-commerce arena.

ASC is introducing Animal Supply Connect, a digital e-fulfillment and delivery platform that serves as an online marketplace between independent pet retailers and consumers. Pet shoppers will be able to browse and purchase through retailers’ online stores, and ASC will fulfill the order from one of its 10 e-commerce warehouses. ASC says products will typically be delivered within two business days with its smart logistics technology.

ASC has been upgrading its digital offerings in the past year. In 2018, the company launched a new retailer-facing website and mobile app with features such as search by scanning a barcode, connected ordering between web and app, custom shopping lists and order tracking. Now, ASC is expanding its online reach to include direct-to-consumer retailing.

“Our priority is helping the independent pet channel compete in a dynamic market. That means focusing on operational excellence and developing innovative solutions to make business simple,” said Don McIntyre, CEO. “Connect takes the hassle out of servicing the online shopper by caring for e-commerce logistics and providing the rapid delivery services consumers expect.”

“No one is more knowledgeable about quality products, nutrition and the family pet than independent pet retailers,” said Angela Spears, head of digital. “Online shopping presents the next frontier for retailers to best serve pet shoppers who want a blend of in-store and online experiences. Access to technology levels the playing field in an ecosystem that has been dominated by Amazon and Chewy.com.”

In February 2019, Animal Supply Company announced that Summit Partners and certain funds managed by Goldman Sachs Asset Management, L.P. had acquired a majority stake in the company.

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