TECHNOLOGY

PetSmart deploys new pricing solutions

BY Marianne Wilson

PetSmart has extended its relationship with Revionics.

The retailer, which has deployed the supplier’s price suite since 2014, is now using Revionics’ full suite of solutions, including its promotion suite (including promotions performance analysis), and markdown suite.  The new license agreement provides PetSmart with a more strategic, data-driven approach to pricing across the full life cycle.

“We look forward to expanding our use of Revionics’ data-driven technology,” said Steve Luoma, PetSmart VP of pricing. “The full portfolio of solutions will help us provide even greater value to our pet parents and further enhance the overall customer experience.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you worried the proposed new tariffs will affect your business?
TECHNOLOGY

Webinar: Three retail imperatives for survival in 2018

BY CSA STAFF

Chain Store Age will present a webinar on three critical factors for retail success in the coming year on December 5, at 1 p.m. (ET).

The market is looking to visionary retailers to see what key programs should be considered to exceed customer demands in 2018. Should the focus be on same day delivery, personalized experiences, fast and error free returns or how the mix between digital and physical engagement will affect the bottom line? How should senior executives prepare their internal teams and systems to be ready for the new year?

John Lawson, one of the Industry’s leading influencers and futurists, will discuss these and other topics, and outline retailers’ key imperatives for 2018, at the upcoming webinar, which is sponsored by IBM.

Click here to register.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you worried the proposed new tariffs will affect your business?
TECHNOLOGY

Kay Jewelers partners with Snapchat

BY Marianne Wilson

Kay Jewelers is showcasing its brand on Snapchat via augmented reality.

In a first for the jewelry category, the retailer has launched a custom “world lens” on Snapchat that prompts users to “try on” several Kay styles. The lens extends Snapchat’s popular face-altering filters to objects in the real world through the Snapchat app and the smartphone camera, allowing users to explore the animated virtual objects from all sides.

Here’s how it works: In selfie mode, users can tap to try on three different sets of layered necklaces in rose, yellow or white gold. This lens incorporates the iconic Kay “kiss” through a secret prompt, and features Snapchat’s AR technology.

When the camera is flipped to the rear, world-facing view, users can play an interactive game to catch and stack falling rings and bracelets for the chance to see a fun visual surprise at the end.

“We are always looking for new ways to engage our audience and we are very excited to be introducing this first-to-market, custom Lens with Snapchat,” said Kim Kanary, VP, public relations and social media, Kay Jewelers. “We know that consumers like to browse and research jewelry selections digitally, but still value the opportunity to experience the physical try-on in store. With this custom Lens we are able combine those behaviors in a fun and interactive experience that we believe users will really enjoy.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you worried the proposed new tariffs will affect your business?