TECHNOLOGY

Pinterest pins updates on shoppability

BY Dan Berthiaume

Pinterest is making it easier for users to directly connect with retailers selling pinned products.

Pinterest is introducing several new features designed to ease shopping within the platform. These include “Shop a brand,” a new dedicated section from retailers that Pinterest is starting to roll out beneath product pins. Levi’s is among the retailers that enable consumers to dive into its catalog by clicking a link below pins of its products.

In addition, Pinterest is now offering personalized shopping recommendations alongside style, home, beauty and DIY boards. Consumers will see in-stock ideas related to what they have been saving. Users can click “more ideas,” then the shopping tag, to browse and shop recommended ideas. They can also tap “+” to add a recommended pin to their board, or click the pin to go directly to checkout on the retailer’s site.

Furthermore, retailers can now upload their full catalog to Pinterest and turn their merchandise into shoppable product pins. A new dashboard allows businesses to organize their feed so their products can be discovered and purchased by Pinterest users.

Pinterest is also now allowing all businesses to promote items from their existing product feed via Shopping Ads, using the self-serve Ads Manager tool. To further promote in-platform sales, Pinterest is putting shopping results at the top of the home feed in response to search queries such as “outdoor furniture.”

“It’s honestly hard to remember what it was like to design before Pinterest,” said designer Emily Henderson. “I get inspired, discover new products, shop and organize almost every project I (and my team) work on. It’s also so helpful to see what pops up in the ‘More Like This’ section of any given Pin. Another feature that I really love is when I see a stunning inspirational Pin and can use the lens to find a product in it I desperately want to purchase.”

Pinterest said there will be more updates in the coming months.

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