Prime Day comes at a price for Amazon’s third-party sellers
Not everyone is getting a deal on Prime Day.
For the second year in a row, Amazon is hiking up its fees for sellers to run Prime Day Lightning Deals during its 36-hour Prime Day event, according to CNBC.
Last year, Amazon charged sellers $500 to run these exclusive deals. This year, the online giant has upped the price to $750 per Lightning Deal, the report revealed.
Lightning Deals, which are promotions that offer a limited quantity of merchandise for a short period of time, are offered year-round on the site. They typically cost a fraction of what a Prime Day deal does, according to CNBC.
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