Prime members get free shipping on Amazon’s daily deal site

2/23/2018
Amazon is giving another perk to Prime members.

The online giant now offers free shipping on purchases that Prime members make on Woot!, a website dedicated to daily deals. The e-retailer features a treasure hunt vibe, offering deals on merchandise that spans from pizza beach balls and dinosaur bottle openers to high-end merchandise including Dyson vacuums, Lenovo ThinkPads, Black + Decker tools, Kitchen Aid Mixers and Beats wireless headphones, according to the company.

To take advantage of free shipping, Amazon Prime members need to log onto the Woot! site with their Amazon account, according to the company.

Woot!, which was founded in 2004, was acquired by Amazon in 2010. At the time, the site featured a “one deal per day” to drive engagement and sales — and quantities were limited. While Woot! has transitioned to a daily deal model, the site does also feature limited-time offers across seven categories: home & kitchen, electronics, computers, tools & garden, sports & outdoors, original t-shirts and gourmet food.

More than one-third of Woot!’s traffic (37.12%) comes from customers visiting Amazon.com, the company’s highest referral source, according to data from SimilarWeb.
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