TECHNOLOGY

Prime members ready to buy Rx from Amazon

BY CSA Staff

Amazon is primed to grab a healthy share of pharmaceuticals sales.

According to a study from Deutsche Bank, 85% of insured Prime members would be comfortable buying drugs straight from Amazon, posing a huge opportunity for the e-commerce giant, according to CNBC.

Growing interest from Prime members combined with Amazon’s acquisition of online pharmacy PillPack could position the online retailer to become a strong force in the healthcare segment.

“Amazon has a history of starting small, testing the market and fine-tuning the service, before launching a full-fledged commercial operation. As such, we believe it is a question of when and where — and not if — Amazon enters the healthcare space more forcefully,” Deutsche Bank analyst Lloyd Walmsley said in the report.

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Alibaba reportedly enters e-commerce deal in Russia

BY CSA Staff

A new partnership will give Alibaba a foothold in Russia.

The Chinese e-commerce giant entered a deal with the sovereign wealth fund of Russia, the Russian Direct Investment Fund (RDIF), mobile operator MegaFon, and Internet group mail.ru. The partnership will enable the companies to establish a one-stop destination for consumers to communicate, socialize, shop and play games, according to CNBC.

Alibaba will contribute its local e-commerce arm, AliExpress Russia to the partnership — a move that could expose the company to a larger audience in Russia. It also said it would look at investing money into the venture, the report revealed.

According to CNBC, Alibaba will also cede control of its Russian business to form the partnership. The e-retailer will own 48% of AliExpress Russia with the Russian entities taking 52%. The agreement, expected to be formalized in the first quarter of 2019, will use Russia’s payments system known as Mir.

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Perry Ellis looks to get more personal

BY Deena M. Amato-McCoy

A specialty apparel retailer is personalizing the shopping experience across all digital touch points — and the brands it sells.

Perry Ellis International has 1 million loyalty members who shop across the company’s retail stores and e-commerce channels, which operate globally. However, these multiple points of engagement created complexity that made it difficult to understand consumer behavior.

By partnering with Oracle, Perry Ellis added a cloud-based customer engagement platform that personalizes the customer experience for shoppers across the United States and United Kingdom. In addition to delivering a comprehensive view of shopping behavior for the company’s loyalty members, the platform leverages that information to personalize customer brand interactions across all touch points.

“Our goal with our digital transformation is to focus on the experience we provide for our customers. [The Oracle] Customer Engagement [platform] was an important step in this transformation,” said Luis Paez, CIO, Perry Ellis International.

“We were able to quickly integrate to our legacy systems. Now we can move forward with our next generation point-of-service with the confidence to deliver a superior in-store experience for our customers and associates,” said Paez. “We recognize Oracle’s continued investment in retail-specific solutions while providing lower cost of ownership with the new cloud service. For us the value is the robust functionality, scalability and speed to market.”

The project builds upon the retailer’s long-standing relationship with Oracle. Perry Ellis operates multiple Oracle solutions, including the company’s merchandising, price management and inventory management systems, among others. The retailer is also currently migrating to the latest version of Oracle’s point-of-service system, according to Oracle.

Perry Ellis’ personalization initiatives also expand beyond customer-facing opportunities. For example, the company utilizes 3D technology for product samples, which allows the retailer to bring products to stores faster, and hit on trends more quickly.

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