Report: Chicago startup teams with Target to take on Amazon Alexa voice search

A Chicago startup has landed partnerships with four major online retailers, including Target, to launch a product meant to rival Amazon’s Alexa, according to the Chicago Tribune.

The newspaper reports that the firm, AddStructure, is running a six- to nine-month pilot with Target, and plans to launch pilots with L’Oreal, Under Armour and online antiques marketplace 1stdibs in October, co-founder Jarrod Wolf said.

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