Report: Zara tests online order pickup kiosks
Zara is taking a page from Walmart’s online ordering playbook.
The fast-fashion powerhouse now features self-service kiosks that allow shoppers to retrieve their online orders. Two machines are being tested at a store in Spain, according to Business Insider.
Unlike the huge orange kiosks positioned at Walmart store entrances, Zara’s kiosks align with the store’s decor — they have a sleek white exterior and a modular design that can be customized, and even hidden behind a wall. The machine can also hold about 4,000 packages — which is double what Walmart’s pickup towers can hold, the report said.
While the technology is only being tested in one store, it may be rolled out to more locations soon, according to the report.
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