Retailers with the most searched return policies are…
As more companies crack down on returns fraud, consumers are turning to Google to familiarize themselves with retailer return policies.
Retailers are tightening their returns policies in effort to protect themselves from shoppers abusing the service, however new rules often take a toll on innocent customers. Afraid of getting stuck with unwanted purchases, more consumers are using Google searches to get the skinny on retailers’ return policies and requirements prior to visiting a store, according to new data from Google search analytics toolkit, SEMrush.
According to data, Walmart tops the list of policy searches, garnering 74,000 monthly searches through the key words, “Walmart return policy.” Best Buy followed with 60,500 monthly searches for “Best Buy return policy."
Amazon rounds out the top three when it comes to return policy searches. These searches highlight consumers' wariness regarding Amazon returns, especially since the online giant recently began closing the accounts of customers who return too many items.
Coming in at the bottom of the list was Nordstrom, where customers searched for 76% less “Nordstrom return policy” queries than Walmart, according to the study.
Here is the full list of retailers, ranked from the highest to lowest return policy searches:
1. Walmart
2. Best Buy
3. Amazon
4. Target
5. Macy’s
6. Costco
7. Sephora
8. Home Depot
9. Ulta
10. Kohl’s
11. Ikea
12. Nordstrom
“Naturally, customers in the United States will seek out ways to return their products to major retailers. However, Google search trends indicate that customers of certain retailers have less faith in their purchases than others,” according to the study.
Retailers are tightening their returns policies in effort to protect themselves from shoppers abusing the service, however new rules often take a toll on innocent customers. Afraid of getting stuck with unwanted purchases, more consumers are using Google searches to get the skinny on retailers’ return policies and requirements prior to visiting a store, according to new data from Google search analytics toolkit, SEMrush.
According to data, Walmart tops the list of policy searches, garnering 74,000 monthly searches through the key words, “Walmart return policy.” Best Buy followed with 60,500 monthly searches for “Best Buy return policy."
Amazon rounds out the top three when it comes to return policy searches. These searches highlight consumers' wariness regarding Amazon returns, especially since the online giant recently began closing the accounts of customers who return too many items.
Coming in at the bottom of the list was Nordstrom, where customers searched for 76% less “Nordstrom return policy” queries than Walmart, according to the study.
Here is the full list of retailers, ranked from the highest to lowest return policy searches:
1. Walmart
2. Best Buy
3. Amazon
4. Target
5. Macy’s
6. Costco
7. Sephora
8. Home Depot
9. Ulta
10. Kohl’s
11. Ikea
12. Nordstrom
“Naturally, customers in the United States will seek out ways to return their products to major retailers. However, Google search trends indicate that customers of certain retailers have less faith in their purchases than others,” according to the study.