TECHNOLOGY

RILA’s Retail CEO Forum honors ‘game-changing’ tech start-ups

BY Marianne Wilson

And the winners are….

The Retail Industry Leaders Association has announced the winners of its first-ever (R)Tech Retail CEO Innovation Awards. The winners — IamBot, Multifold Retail, and Persado — were chosen by RILA’s board of directors, the CEOs and heads of innovation for some of America’s largest retail brands. The company were showcased at RILA’s Retail CEO Forum this week in Tucson.

“It’s an incredible opportunity to have CEOs and chief innovation officers from America’s most well-known brands interacting directly with emerging companies that, through their own commitment to innovation, are enabling the future of our industry,” said RILA senior VP of research, innovation, and sustainability Adam Siegel. “We’re excited to recognize these three companies, who have embraced the charge from our consumers to deliver ubiquitous and ultra-personal shopping experiences and in turn, have developed game-changing technologies.”

RILA’s (R)Tech Center believes that one trend is driving change in the industry more than any other: the trend toward ubiquitous and ultra-personal shopping. The winners were hand-picked by America’s leading chief executives for their groundbreaking work in promoting the industry’s move tow move towards shopping wherever, whenever through artificial intelligence and augmented reality, according to RILA.

Here is a brief overview on the winning companies:

IamBot helps brands and retailers sell directly to customers through messaging platforms. It is a comprehensive conversational commerce solution based on the state-of-the-art artificial intelligence. It seamlessly integrates with stores’ messaging channels to provide customers with the ubiquitous and super convenient shopping experience.

Multifold Retail believes that augmented reality will change the way that consumers shop. It offers all the tools retailers need: content creation (3D model creator, editor & library), viewers (augmented reality & 360 degrees), marketing and advertising tools (social media, catalog, in-store/OOH campaigns) and tracking/analytics.

Persado is the marketing language cloud — AI generated language that resonates the most with any audience, segment or individual. Comprised of the world’s largest database, with over a million words and phrases tagged and scored for consumer marketing, Persado’s marketing language cloud enables brands to increase acquisition and retention while building long term consumer relationships.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you optimistic about the 2018 retail climate?
TECHNOLOGY

Retail analytics company expands breadth beyond grocery segment

BY Deena M. Amato-McCoy

Emnos is helping more retail verticals sharpen their retail analytics strategies.

The data analytics company, a subsidiary of American Express, has built its reputation working with food and drug retailers on their data strategies initiatives. Now the company offers data and insights solutions to retailers across the sporting goods, office supplies, pet, consumer electronics, apparel, furniture, do-it-yourself (DIY), auto parts, and travel segments across the United States and Europe. The goal is to help retailers better use their data more efficiently and effectively.

Specifically, Emnos solutions will enable retailers to apply customer data into category management and planning processes. In addition, Emnos’ technology can help companies optimize and balance their mass and targeted promotions.

Emnos’ expansion into non-grocery segments comes at a pivotal time, as these retailers face growing challenges of e-commerce, and must find new and unique ways to maintain customer loyalty, drive trips, and build baskets, according to the company.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you optimistic about the 2018 retail climate?
TECHNOLOGY

Report: Sellers in two of Amazon’s high-growth categories get hit with new fees

BY CSA Staff

Days after raising the cost of its monthly Prime program, Amazon is raising fees again — but these new costs target some third-party sellers.

The online giant quietly raised seller fees for several categories across the apparel and accessories space. These increases give Amazon a larger percentage of the sale it takes from third parties, according to Business Insider.

As of April 15, the fee for the clothing and accessories category will rise from 15% to 17%, and handbags and sunglasses category fees will increase from 15% to 18% for merchandise priced above $75. Merchandise under $75 will still be charged the current 15% rate, according to Nomura Instinet.

Fees on jewelry items also changed. As of February 22, Amazon currently charges 20% for items up to $250. Merchandise over $250 will be decreased to a 5% charge.This rate is valid for one year, Nomura Instinet said.

Apparel now sets the highest seller fee for non-Amazon-related items — a move that could pave the way for future increases among more of Amazon’s growing and high-margin third-party segments, according to the report.

The fees could also be a way for Amazon to dissuade third-party sellers, and increase prominence of its own apparel offerings. Another theory is that despite the increases, Amazon’s sellers will continue partnering with Amazon due to the e-retailer’s strength in selling apparel, according to Business Insider.

The new fees come on the heels of another price increase: the e-retailer’s decision to raise the monthly membership cost of Amazon Prime. The program’s monthly subscription fee jumped from $10.99 per month to $12.99 per month. (The student rate has risen from $5.49 per month to $6.49.) The annual cost remains unchanged at $99 ($49 for students).

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you optimistic about the 2018 retail climate?