TECHNOLOGY

Roy Rogers stakes new store claims with location intelligence

BY Dan Berthiaume

Quick-service restaurant (QSR) chain Roy Rogers is taking a smart tack on expanding the frontiers of its business.

Roy Rogers is rolling out prescriptive-led growth (PLG)-powered solutions from SiteZeus to support franchise expansion throughout the MidAtlantic and Northeast. The Frederick, Md.-based, Western-themed QSR chain currently has 48 corporate and franchise restaurants in six states. Executive Vice President Jeremy Biser.

“We have been putting many new pieces in place to improve our model and create a more appealing and rewarding business opportunity,” said Jeremy Biser, executive VP, Roy Rogers. “By providing our franchise partners with a more robust site selection and analysis tool, we’re giving them the best possible opportunity to succeed in bringing Roy Rogers back to markets eager for our return and introducing our brand to new markets throughout the Mid-Atlantic and Northeast.”

Roy Rogers initially tested SiteZeus’ solutions with a proof of concept that input its performance data to build a dynamic model that can run actual scenarios. The QSR retailer leveraged the model to answer questions such as how many stores it can open in a market, as well as why two stores that look exactly the same on paper perform differently.

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