Sandwich chain makes talent acquisition to bolster digital presence

A pioneer in mobile ordering and payment capabilities, Subway is making a bold move to keep its digital strategies innovative.



The sandwich chain said Tuesday that it acquired assets from the Vancouver-based technology firm Avanti Commerce, a move that will help the company further improve its digital presence. Specifically, Subway is buying a 20-person team that will be dedicated to the expansion and customization of unique e-commerce and omnichannel platforms. One of the first projects currently underway is the development of an in-restaurant kiosk program.



“This reinforces our commitment to attracting top technology and digital marketing talent,” said Carman Wenkoff, Subway’s CIO and chief digital officer. “This will bring our commerce platform that is focused on enhancing engagement and building loyalty to the next level, and will allow us to deliver value to the market quickly.”



The acquisition comes only months after Subway organized its digital technology efforts under a single group called Subway Digital, which is dedicated to building the framework for a comprehensive, global digital strategy. Along with the addition of the newly-acquired technology team, which will remain in Vancouver, Subway Digital plans to add at least 50 jobs this year, and up to 150 over the next five years.