Sears’ loyalty members get ‘holiday bonus’

Sears is launching a new program designed to give its loyal shoppers the best shot at holiday promotions.



Members of the chain’s Shop Your Way loyalty program will get a jump on their holiday shopping during this weekend’s “Sears Days Lowest Prices of the Season Member Bonus Event.” However, there is always a chance these items could be further discounted as the holiday season ramps up.



If any items bought in-store during the bonus event are discounted in the same store through Dec. 24, the retailer’s “Sears Holiday Guarantee” program will automatically credit Shop Your Way members with the difference in points. All members are automatically eligible for the Sears Holiday Guarantee service.



"More people are starting their holiday shopping early, so we wanted to do something for those members to help them get a jump start on their gift lists," said Joelle Maher, president and chief member officer for Sears. "It's the perfect combination of beating the holiday rush and peace of mind knowing you're getting the best deals of the holiday season – guaranteed.”



Shop Your Way, Sears’ free social shopping destination and rewards program, offers millions of products, personalized services and advice, according to a company statement.