Amazon gives co-eds a break on Prime Student memberships
Amazon introduced a new way to make Prime accessible to college students.
The online giant now offers a monthly payment option for Prime Student memberships. Available to all college students enrolled in two- or four- year colleges in the United States, Prime Student is $5.49 a month, after they complete a six month trial. While this new payment option is 50% discount off of the usual membership fee, students are still entitled to all Prime benefits without an annual commitment.
To join, enrolled college students must provide a valid .edu email address. Following a six-month trial, Prime Student will be 50% off, which equates to $5.49 a month with no annual commitment. Students also have the option to pay $49 a year for an annual Prime Student membership, Amazon said.
“Our new monthly payment option lets students enjoy the best of Amazon in a more flexible and simple way,” said Ellen Kinney, director of Prime Student, Amazon. “Whether it’s getting their favorite products with free shipping or streaming thousands of popular movies and shows, Prime student members can experience all the benefits of Prime.”
This is not the first time Amazon has discounted its Prime membership. In June, the online giant introduced a program that makes individuals participating in government assistance programs eligible for Amazon Prime at a discounted rate of $5.99 per month. The regular annual membership for Prime is $99 per year, or $10.99 a month for those who prefer to pay on a monthly basis. Similar to the new Prime Student monthly option, Prime members on government assistance have no annual commitment and they can cancel anytime.
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Study: Majority of customers will do holiday shopping in-store this year
Proving that retail is not dead, 87% of customers plan to shop in physical stores this holiday season.
This was according to the “2017 Holiday Store Shopping Report,” from Natural Insight, a provider of enterprise cloud and mobile applications for retail merchandising and workforce management. The report surveyed more than 800 people aged 18 and older, randomly selected across the United States.
According to data, these in-store shoppers will encompass both women and men, aged 45-59 years old. By early December however, 93% of women will have completed the majority of their in-store holiday shopping, versus only 83% of men.
Only 12% of store shoppers expect to spend less than $100 in stores for the holiday season, and 60% of customers will visit stores so that they can touch and see the products before making a buying decision.
Even though they are headed to the stores this holiday season, some shoppers are not looking forward to the experience. In fact, 58% of customers listed large crowds being the top reason why in-store shopping is stressful. Not being able to find what they are looking for was named a close second, according to the study.
“Retailers have an opportunity to make a real impact by understanding why customers shop in-store over the holidays,” said Stefan Midford, CEO of Natural Insight.
“Some people want to get in and out as fast as possible, while others want to browse, get gift suggestions from employees, and enjoy the holiday decor and music,” he said. “In general, we learned that the experience must be personalized to win loyal customers.”
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