TECHNOLOGY

SoulCycle gets in gear with omnichannel program

BY Dan Berthiaume

Specialty fitness company SoulCycle is looking to obtain a more unified view of its customers.

New York City-based SoulCycle, which operates more than 90 locations and an e-commerce site, will roll out enVista’s Unified Commerce Cloud Platform to transform its entire enterprise. The fitness company will leverage numerous solutions within the platform, including order management system (OMS), product information management (PIM), POS, and EDI. The retailer intends to optimize order orchestration, inventory visibility, trading partner management, and the entire customer experience.

In addition to obtaining a single view of the customer to deliver a consistent shopping experience across channels, SoulCycle hopes to perform seamless and rapid cloud integration of all existing systems, reducing time to value and cost of ownership.

“As indoor cycling fitness continues to gain popularity, SoulCycle is on the cutting-edge of industry growth and customer experience,” said Michael Urcinoli, VP of IT, SoulCycle. “We’re excited to expand our business and increase our services through enVista’s functional, customer-friendly technology and omnichannel strategy.”

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