TECHNOLOGY

Specialty retailer in rapid cloud rollout

BY Deena M. Amato-McCoy

J. McLaughlin has completed an ambitious retail systems overhaul.

The Brooklyn-based sportswear and accessories brand has transitioned its retail systems to a suite of fully integrated cloud-based solutions from Aptos. The tech transformation project, which took less than a year to complete, will improve J. McLaughlin’s customer engagement and support its expanding store footprint, which has 128 locations nationwide.

“Our customers deserve an experience that is authentic, personalized and consistently exceeds their expectations,” said Mary Ellen Coyne, CEO, J. McLaughlin. “Aptos’ Singular Commerce platform in the cloud provides a foundation for exceptional customer engagement. Additionally, by adding planning capabilities, we will ensure the right styles are in stock at the right stores at the right time — a critical priority for our seasonal fluctuations.”

According to Aptos, the project is designed to provide differentiated experiences; optimized data-driven operations; and scalability as the company grows. For example, a financial planning solution will help the retailer set financial targets for all products and channels, and match buying decisions to expected demand.

As the season progresses, the solution helps to easily simulate and make course corrections to keep a firm handle on the achievement of margin and inventory investment targets. Meanwhile, an assortment planning solution creates customer-focused assortments that meet localized demand while improving sales, inventory turns and profitability.

Looking ahead, J. McLaughlin plans to leverage software that will help it create localized assortments at each location.

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