TECHNOLOGY

Specialty retailer stays in fashion with seamless in-store customer service

BY Dan Berthiaume

Milan, Italy-based Twinset is empowering store associates with Oracle Retail POS technology on tablets.

Twinset, a specialty vertical retailer of women’s apparel, shoes and accessories, sells merchandise globally through its website and partner retailer, and also operates brick-and-mortar stores in European countries including Italy and Russia. To help ensure a quality, seamless in-store customer experience while also easily meeting differing international retail requirements, Twinset is deploying Oracle Retail Xstore Point-of-Service software on associate-facing tablets.

As a result, Twinset associates have real-time, mobile access to inventory visibility and customer data, and can perform seamless transactions. For example, from a tablet, an associate can pull up a customer’s recent transactions to get a sense of their style and make suggestions on new merchandise. An employee can also order an out-of-stock item from the website and have it shipped directly to the customer with no hassle.

“We want our consumers, the brand and our associates to be in harmony when they enter the store. By putting intuitive and modern technology at our associates’ fingertips, they can focus on the customer and delivering a seamless omnichannel experience,” said Federico Tamburini, IT and logistics director, Twinset. “Oracle also enables us to quickly roll out new boutiques by leveraging the international and localization capabilities inherent in the solution.”

German furniture retailer MYCS is also deploying Oracle technology to support international brick-and-mortar and online operations, with localized solutions ranging from country-specific reporting and audits to the automatic adjustment of currencies and adaptation of regional tax regulations. In addition, MYCS has had the flexibility to relocate warehouse operations and adapt its product portfolio to local requirements.

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