Sporting goods giant gets rid of paper receipts

BY Deena M. Amato-McCoy

Under Armour is transitioning to digital receipts.

Through a partnership with FlexReceipts, the sporting goods giant will now feature digital receipts across all of its retail locations in North America. Integrated within Under Armour’s Aptos point-of-sale (POS) solution, the retailer was able to add and configure the software within just days.

Armed with the digital receipts, Under Armour has another channel to capture valid emails, increase loyalty signups, drive repeat purchases, and enhance the post-sale engagement experience. The receipts also have open rates as high as 80%, according to FlexReceipts.

“Under Armour customers deserve the best connected experience, and with FlexReceipts, we can now engage with brand right digital receipts that deliver content and product suggestions tailored specifically to each customer,” said Brent Ott, senior manager of athlete and teammate retail experience for Under Armour.


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