TECHNOLOGY

Starbucks debuts voice ordering in Korea with Samsung

BY Marianne Wilson

Starbucks Coffee Korea Co., a 50/50 joint venture between Starbucks Coffee International and Shinsegae Group, launched voice recognition ordering in South Korea by integrating with Bixby, Samsung’s intelligent assistant, available on select Samsung Galaxy devices. With the launch, Starbucks Coffee Korea is the first retailer to leverage Samsung’s Bixby to allow for end-to-end ordering and payment.

The features are an extension of Starbucks Siren Order, the company’s mobile order and pay technology, which allows customers in South Korea to order and pay for their purchases before arriving at their store.

“We are pleased to provide our customers with more convenient ways to be rewarded for their purchases,” said S.K. Lee, CEO, Starbucks Coffee Korea. “The launch of voice recognition ordering is a seamless addition to our innovation portfolio, creating a consistent third-place experience across digital and in-store interactions.”

Bixby allows members of Starbucks loyalty program (My Starbucks Rewards) in South Korea to place an order and pay through voice recognition “on command.” The feature allows customers to speak just as if they were talking to a barista in-store, including modifying their beverage to meet their personal preference.

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DSW names CIO

BY Marianne Wilson

Footwear retailer DSW has chosen a seasoned IT professional to head up tech and digital operations.

DSW Inc. said that Drew Domecq joined the company as senior VP and CEO, effective April 2. He will be responsible for the continued evolution of DSW’s digital platforms to create engaging customer experiences online and in-store, while supporting key growth initiatives such as the launch of the retailer’s new loyalty program and acquisition of Canada’s Town Shoes Ltd.

Domecq joins DSW from Bob Evans Restaurants where he served as CIO and most recently implemented a completely new standalone business systems architecture and cloud-based infrastructure. Prior to that, he was VP of technology solutions for The Wendy’s Company, responsible for all restaurant technology and enterprise application development.

Domecq has also held leadership positions in the IT teams at Safelite and Qwest Communications and has experience as a consultant and entrepreneur.

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KFC enhances payment security, gives customers more payment options

BY Marianne Wilson

KFC has upgraded its payments system to a new solution that provides the fast-casual giant with multiple benefits.

KFC, has migrated its payments system in the U.S. to Ingenico Group’s Telium semi-integrated solution to simplify its path to EMV card acceptance and reduce PCI compliance scope while also providing customers with more payment options and enhanced payment security.

As part of the solution, KFC customers will now be able to pay using all forms of electronic payment, including EMV chip & PIN, EMV chip & sign, magstripe and NFC/contactless.

“Upgrading our payment terminals wasn’t just about migrating to EMV – it was about helping to protect our customers’ payment information and giving them the ability to pay the way they want, whether it’s by using their mobile device or their credit card,” said Chris Caldwell, CIO, KFC U.S. “Ingenico Group has helped KFC U.S. transition to EMV and implement a seamless payment experience for our customers with best-in-class terminals that accept a variety of payment options.”

KFC is using a mix of Ingenico Group’s smart terminals at the counter and for its drive-thrus, providing customers a fast and secure payment solution no matter where and how they pay. Using a semi-integrated approach, where sensitive cardholder data is routed around the point of sale, allows KFC to better protect its customers’ payment information. With Ingenico Group, the quick-service restaurant chain was able to transition from a fully integrated to a semi-integrated model.

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