TECHNOLOGY

The states with the highest holiday returns rates are…

BY Deena M. Amato-McCoy

Processing holiday returns were “big business” for retailers during a majority of the 2017 post-Christmas week.

The highest rate of nationwide returns occurred on Tuesday, Dec. 26, with returns hitting nearly twice the normal rate seen during the holiday season. However, because of their relation to both Christmas and New Year’s Day, Wednesday, Thursday, and Friday of that same week saw returns nearly 50% above the normal holiday season rate, according to new data from Appriss Retail, a provider of retail performance improvement solutions, including return authorization technology.

According to data, the Midwest states once again had the highest rate of returns, when comparing total dollars purchased to total dollars returned and exchanged. Missouri had the highest rate of returns with 22.3%, while Illinois had the second highest at 20.3%.

Minnesota had the least rate of returns with 5.8%.

“Now that the holidays are concluded, retail executives can again focus on a wider set of business metrics, including shrink and margin,” the study said. “While consumers rate the convenience of returns as positive, poorly managed return processes and outdated policies can contribute significantly to shrink by permitting fraudulent and abusive returns.”

One culprit of this experience can be tied to buy-online-return-in-store (BORIS) returns processes. As companies look to improve their performance and profitability, eliminating friction at the return counter can help attract and retain best customers and increase their long-term value, while still reducing the risk of margin eroding loss, according to the study.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

TECHNOLOGY

Amazon’s Alexa gets comfortable with another ‘smart device’

BY Deena M. Amato-McCoy

Amazon’s digital assistant is making a smart TV even more intelligent.

Though its partnership with Vizio, Amazon is integrating its digital assistant Alexa into the manufacturer’s SmartCast TVs. The Alexa skill enables users to use their voice to control 2017 and 2016 SmartCast P-, M- and E-Series 4K display collections.

Alexa enables users to voice-control volume, channel and input settings, as well as turn the display on and off. The Alexa skill will also be available to 2018 Vizio SmartCast Full HD and HD display customers in the coming weeks, according to Vizio.

Alexa allows users with Amazon Echo, Echo Dot, Amazon Tap, Echo Show and other Alexa-enabled devices to pair Alexa to the TVs — the catalyst that enables them to voice-control their Vizio SmartCast displays.

The smart TVs already have similar capabilities through an integration with Google Home, according to The Verge.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

TECHNOLOGY

Convenience store retailer upgrades app experience

BY Deena M. Amato-McCoy

New enhancements to Cumberland Farms’ mobile app is earning users free merchandise, including in-store menu items.

The convenience store chain, a fixture in New England and central Florida, redesigned its SmartPay Check-Link mobile app. The new app features a more intuitive, user-friendly interface, as well as more user benefits.

The app features a secure biometric touch ID sign-in process, as well as an enhanced store finder, and the ability to sign up for SmartPay — Cumberland Farms’ mobile payment capability that saves users 10¢ on every gallon of gas when they pay through the app. New upgrades also enable users to track lifetime savings on select in-store food items and gas rewards, view in-store deals and promotions, monitor their fuel rewards progress, and find directions and hours for the nearest store.

In addition to earning savings on gas, app users also earn free coffee or fountain beverages for every 50 gallons of gas purchased. They also earn a free select in-store menu item, such as pizza and breakfast sandwiches, for every 10 items they buy through the app, according to Cumberland Farms.

“We have a very large and loyal SmartPay mobile app customer base, and we’re excited for them to upgrade to the newest version,” said Gwen Forman, senior VP of marketing at Cumberland Farms.

“When we launched the SmartPay program five years ago it was one of the most innovative programs of its kind, and remains as such today,” he added. “The beauty of SmartPay Check-Link is its simplicity, and our new design further enhances that simplicity with an … intuitive design.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES