TECHNOLOGY

Study: ‘Porch piracy’ concerns on the rise

BY Deena M. Amato-McCoy

Retailers and consumers aren’t the only ones who think the holiday season is the “most wonderful time of the year.”

With consumers stepping up the frequency of online shopping this holiday season, thieves are getting more brazen, and ready to pilfer home deliveries. And they have been honing their craft, as nearly one in five (19%) of homeowners in the United States were the victim of a package theft in the last year, according to a study from connected home security provider Ring.

One in two homeowners (26%) receive a delivery at least once a week, and 24% receive packages multiple times a week. Yet, 73% of homeowners said carriers leave the deliveries on their front porch — in clear view of passers-by, especially criminals.

Stolen package victims were hit an average of 2.6 times last year (24% of shoppers), while 39% of shoppers lost at least one package last year. The average value of stolen packages is $140, according to the report.

As expected, these incidents increase during the holidays. Package theft spiked 35% in December 2016, up from 19% in November 2016.

With shoppers receiving an average of nine packages during the holiday season, thieves are on high alert. The good news is so are consumers. With 75% of consumers considering package theft a bigger problem during the holidays, they are taking more precautions to protect their deliveries.

A majority of shoppers (48%) are staying home when expecting a package. A growing number of homeowners also use technology to prevent package theft, including video cameras (27%) and video doorbells (12%), the report said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
TECHNOLOGY

Study: Emotional engagement could boost revenues by 5%

BY Deena M. Amato-McCoy

If retailers want to drive revenues, they need to get more “emotional.”

Tapping into consumer emotions have the strongest impact in driving loyalty, according to a new study from Capgemini. Retailers that can foster higher emotional engagement with consumers could potentially increase annual revenues by 5%, according to the report, “Loyalty Deciphered — How Emotions Drive Genuine Engagement.”

Yet, a stark disconnect remains between executives and consumers when it comes to how well organizations are making emotional connections. Eighty percent of executives feel their brand understands the needs and desires of their consumers, only 15% of consumers agree.

As emotions become a key driver of loyalty, it proves that current loyalty approaches are broken. An earlier Capgemini report found that 28% of consumers are abandoning loyalty programs without redeeming any points, and over half (54%) of loyalty memberships are inactive. One key reason is that many of today’s loyalty programs attempt to buy consumer loyalty through monetary rewards only.

Emotional engagement, specifically, honesty and trust, trumps rational factors and brand values when consumer choose where to shop. Eighty two percent of consumers with high emotional engagement would always buy the brand they are loyal to when making purchasing decisions, compared to 38% of consumers with low emotional engagement. In addition, 81% of emotionally connected consumers will not only promote the brand among their family and friends, but they will also spend more. In fact, 70% of consumers with a high emotional engagement spend up to twice as much with those brands.

Emotionally engaged consumers are loyal to the brands they love and willingly act as ambassadors to family and friends. They want brands to be engaged and reciprocate their loyalty in two-way interactions (86%), but they also enjoy giving back to a brand (81%). Consumers also want differentiated shopping experiences both online (75%) and in-store (73%).

“Consumers are immune to transaction-based loyalty programs of the past, so a retailer’s engagement with consumers needs to shift from being transactional to more emotional and meaningful,” said Kees Jacobs, Consumer Goods & Retail Lead, Insights & Data Global Practice at Capgemini.

Females and males equally represent emotionally engaged consumers, but millennials (58%, aged 18-36) and consumers in urban locations (53%) comprise the largest proportion. Italy (65%) and Brazil (57%) have the most highly emotionally engaged consumers followed by U.S. (56%) and Spain (51%).

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
TECHNOLOGY

Target launches new way for shoppers to pay in-store

BY Marianne Wilson

Target Corp. has expanded the features on its mobile app.

The discounter has added a mobile payment feature to its app, allowing shoppers to pay with a single scan of their phones at checkout. According to Target, a big benefit of the new wallet feature is faster in-store checkout—up to four times faster than other payment types.

In addition, Target’s wallet combines digital savings via its Cartwheel offers and weekly ad coupons with its 5% REDcard discount. Shoppers also will be able to store and redeem Target gift cards with the wallet feature, which is available for both Android and iOS (Apple) versions of the Target app.

In August, Target officially moved its Cartwheel savings app into the main Target app in a move designed eliminate customer confusion over the retailer’s two separate apps.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...