TECHNOLOGY

Study: Voice search usage remains sluggish

BY Deena M. Amato-McCoy

Though voice search has been available for several years, user adoption is still slow.

A mere 20% of consumers use voice search, 62% don’t use the technology at all, and about 18% have used it, but then stopped, according to new research from NetElixir.

Of those who do use the technology, 46% use it daily, and 24% use the technology on a weekly basis.

A majority (71%) of consumers are not making purchases via voice search, and just 29% use voice search to research products. Among those who are making purchases, 43% of voice search users buying music, books and other forms of media. Household items (26%), purchases through voice apps like Dominos and Uber (19%). Apparel (15%) rounded out the other purchasing categories.

When it comes to device usage, an overwhelming 64% use voice search technology on their mobile devices. This correlates to the most popular reason indicated for using voice search — because it allows them to conduct hands-free searches (50%).

Dedicated home assistants, such as Google Home and Echo, captured 35% share or use. Most voice search users, 64%, have been engaging with the technology for two years or less, and 21% have started within the last six months, indicating that the technology is growing in popularity.

“Voice search is an emerging technology that is gaining traction. Our results indicate that though consumers are using it more, most still rely on traditional text-driven, on-screen searches,” said Udayan Bose, CEO, NetElixir.

“The purchasing trends for voice search are very revealing and have implications for brands and retailers. I predict that brands will be the victors with voice search as consumers are likely referencing specific brands when buying via voice,” Bose added. “In order to maintain market share, retailers should create voice search opportunities on their e-commerce stores.”

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B.D'Henry says:
Apr-24-2018 09:33 am

Is this survey about the american market or global market ?

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TECHNOLOGY

Bezos finally reveals Amazon Prime membership numbers

BY Deena M. Amato-McCoy

For the first time in Amazon’s history, CEO Jeff Bezos revealed the number of customers who pay for a Prime membership — and it’s big.

In a letter to shareholders, Bezos revealed a number of recent milestones, one of them being that 13 years post-launch, the company has exceeded 100 million paid Prime members globally. In addition, more new members joined Prime in 2017 than in any previous year – both worldwide and in the United States.

Among the benefits that are attracting new members include unlimited free two-day shipping on over 100 million different items in the United States, as well as accelerated shipping times through Prime’s free same-day and one-day delivery services. These programs are available in more than 8,000 cities and towns. The company’s Prime Now service is available in more than 50 cities worldwide across nine countries.

Bezos also reported that 2017 was “our best year yet” for hardware sales, as customers bought “tens of millions” of Echo devices. Echo Dot and Fire TV Stick with Alexa were the best-selling products across the company, and across all categories and all manufacturers.

Prime Day 2017 was Amazon’s biggest global shopping event to date, that is, until volume was surpassed by Cyber Monday. The online giant’s 30-hour shopping extravaganza also had “more new members joining Prime than any other day in our history,” he added in the letter.

Bezos also thanked the company’s employees, a workforce of more than 560,000 people.

This team is also beginning “the technical work needed to recognize Prime members at the point-of-sale,” across the company’s Whole Foods Market division, he said in the letter. “[We] look forward to offering more Prime benefits to Whole Foods shoppers once that work is completed.”

The natural foods grocer and Amazon are wasting no time in developing these new benefits for Prime members. Whole Foods announced that it will discontinue its rewards program and digital coupons on its mobile app and website starting May 2, and replace these programs with new perks that target Prime members.

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J.Gamero says:
Apr-23-2018 04:00 pm

Surprising the number of Prime members. It is a great way of keeping engaged customers with your brand. I include myself.

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More gasoline savings to come for Shop Your way members

BY Deena M. Amato-McCoy

Sears wants to give Shop Your Way members based in the Windy City another perk at the gas pump.

The department store retailer and Shop Your Way partner GasBuddy will host an event that will award free gas to local Chicago residents. On Thursday, April 19, from 9-11am, drivers who have both the Shop Your Way and GasBuddy apps downloaded on their smartphones will receive up to $20 in free gas.

The event highlights the recent partnership between Shop Your Way and GasBuddy.

Other partners in the Shop Your Way portfolio include Uber, Meredith Corp. (the former Time Inc./Synapse), and fuboTV.

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