TECHNOLOGY

Supermarket operator uses AI to boost pricing and promotions

BY Deena M. Amato-McCoy

A new platform is helping Harps Food Stores create more relevant promotions.

The supermarket operator, which operates 87 stores across Arkansas, Oklahoma, Missouri, and Kansas, has described its print circular its largest advertising expense. In a move to make the circulars more relevant for shoppers, Harps Food Stores is using an artificial intelligence-based platform from Daisy Intelligence Corp.

The platform analyzes years of collected transactional information, and delivers insights into customer buying behavior. This analysis also uncovers specific, actionable product and marketing recommendations, and reveals which products should be featured in its weekly circulars, according to the company.

“We use Daisy Intelligence solution to analyze customer transactions and track the relationship between every item in every customer’s basket,” said David Ganoung, VP of marketing at Harps. “Daisy’s ability to provide us with the associated sales on every item within the individual transactions helps us to promote the items most pertinent to our customers.”

This data is also helping the chain to optimize its pricing and promotional efforts. “Daisy’s A.I. enables us to analyze Harp’s transactional data on a giant scale,” Ganoung added. “As a result, this significant improvement in promotional effectiveness supports our ability to meet the needs of our shoppers by keeping our prices competitive, and enhancing our profitability.”

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