TECHNOLOGY

Teen apparel retailer drives personalization

BY Deena M. Amato-McCoy

Rue21 is taking a new step in its customer-centric business strategy.

The teen apparel retailer is using Manthan’s cloud-based solutions to manage its customer-centric marketing and merchandising operations. By delivering more personalized offerings, Rue21 can stay relevant among its customers.

Using advanced analytics will enable the company to more deeply understand customer segments, and personalize marketing communications that drive engagement and loyalty. In addition, the analytics solution will enable the company to make more data-driven decisions across core retail merchandising processes, like assortment, pricing, promotions, allocation, replenishment, ordering, fulfillment and store operations.

“The investment in Manthan’s analytics is another important move towards becoming a high-performance business,” said Dr. Mark Chrystal, chief analytics officer at Rue21. “Manthan’s modern cloud analytics platform, superior solution engineering, and strong experience in the retail and consumer domains played a key role in our decision.”

This is not Rue21’s first investment in advanced data analytics. In May, the company implemented a predictive analytics solution that uses customer sentiment to improve its design and buying decisions across its apparel, footwear and accessories categories. The technology also enables the retailer to better invest in merchandise that will differentiate its assortments.

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TECHNOLOGY

Amazon extends its private label offerings into new product category

BY CSA Staff

An online giant has jumped into the growing—and increasingly competitive—online mattress business.

Amazon has launched its own line of private label mattresses, reported This Just In. The product is available in a variety of sizes, from twin to California King sizes, and depths. Prices start at $129.99, the report said.

The new line is the newest category to join Amazon’s growing list of more than 120 private-label products, and it comes amid growing competition from such online start-ups as Casper and such traditional retailers as Walmart.

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Harley-Davidson in online deal with unlikely partner

BY CSA Staff

Harley-Davidson expects to rev up online sales through a partnership with Amazon.

The retailer, which has a strong customer base among Baby Boomers, will sell Harley Davidson apparel and riding gear on the online giant’s website. Previously, this merchandise was only available on the company’s website or licensed dealerships, reported CNBC.

With Baby Boomers increasingly scaling back their purchases, Harley-Davidson expects the partnership to expand the brand’s reach to Amazon’s base, which includes new, younger customers who can grow with the brand in the same way previous generations have, the report added.

To read more, click here.

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