TECHNOLOGY

The Vitamin Shoppe gives booster shot to in-store experience

BY Dan Berthiaume

The Vitamin Shoppe is ensuring loyal customers are recognized and rewarded.

The Secaucus, N.J.-based specialty nutrition and vitamin retailer is leveraging POS and CRM solutions from customer engagement technology provider Aptos to create a 360-degree omnichannel view of each customer. Vitamin Shoppe associates have cloud-based access to customer information, including real-time rewards.

This customer data transparency across the retailer’s stores, website and mobile app enables associates to enhance in-store customer service experiences, including checkouts. Through integration between the Aptos CRM and Aptos Store modules, associates can add new customers to the loyalty program at the POS.

“We took a completely fresh look at how we could have a greater understanding of our customers’ needs by personalizing and enhancing our loyalty program,” said Stacey Renfro, executive VP and chief customer and digital officer, The Vitamin Shoppe. “We are inspired by our customers, and are committed to finding ways to celebrate the incredible strides they make toward their goals.”

Looking ahead, Vitamin Shoppe plans to implement the Aptos One SaaS-based store services platform. The retailer recently launched an expanded version of its Healthy Awards omnichannel loyalty program to all customers.

The Vitamin Shoppe carries an assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products and natural beauty aids that are available in-store and online. In addition to offering products from approximately 700 national brands, The Vitamin Shoppe carries products under The Vitamin Shoppe, BodyTech, True Athlete, MyTrition, plnt and ProBioCare brands.

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