Two of Ascena’s fashion-outlet brands going online
Deena M. Amato-McCoy
Apparel giant Ascena Retail Group is expanding its premium outlet fashion business to the online world.
Loft Outlet launched its e-commerce site on June 19, while Ann Taylor will enter digital retail on June 26. The online sites will offer the same products that are sold in the brands’ brick-and-mortar stores stores, along with special launch offers.
“We are excited to offer even more ways for our clients to shop our exclusive styles at a compelling price,” said Christine Munnelly, senior VP, general merchandise manager, Ann Taylor Factory and Loft Outlet. “Whether a client shops our full-priced or outlet collections, in-store or online, we aim to deliver on her expectations for high-quality, feminine, versatile, modern clothing for a timeless wardrobe.”
Loft Outlet operates 166 stores, and Ann Taylor Factory operates 126 stores. The companies are part of Ann Brands, the premium fashion segment of ascena retail group, which operates some 4,700 stores throughout the U.S., Canada and Puerto Rico under a variety of banners.