TECHNOLOGY

Two of Ascena’s fashion-outlet brands going online

BY Deena M. Amato-McCoy

Apparel giant Ascena Retail Group is expanding its premium outlet fashion business to the online world.

Loft Outlet launched its e-commerce site on June 19, while Ann Taylor will enter digital retail on June 26. The online sites will offer the same products that are sold in the brands’ brick-and-mortar stores stores, along with special launch offers.

“We are excited to offer even more ways for our clients to shop our exclusive styles at a compelling price,” said Christine Munnelly, senior VP, general merchandise manager, Ann Taylor Factory and Loft Outlet. “Whether a client shops our full-priced or outlet collections, in-store or online, we aim to deliver on her expectations for high-quality, feminine, versatile, modern clothing for a timeless wardrobe.”

Loft Outlet operates 166 stores, and Ann Taylor Factory operates 126 stores. The companies are part of Ann Brands, the premium fashion segment of ascena retail group, which operates some 4,700 stores throughout the U.S., Canada and Puerto Rico under a variety of banners.

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TECHNOLOGY

New robotics warehouse planned for Michigan

BY Deena M. Amato-McCoy

Amazon is opening a robotics-based facility in the Wolverine State.

The online giant plans to open a 850,000 sq. ft.-plus fulfillment center in Gaines Township, Michigan, that will feature technology from Amazon Robotics, a wholly-owned subsidiary of the company. Robotics technology will assist employees in picking, packing and shipping small items, such as books, electronics and toys.

The facility will hire more than 1,000 full-time employees who will work alongside the innovative technologies.

This is the state’s fourth fulfillment center, and Michigan’s second facility that features robotics.

“Because of our ability to have more inventory on-hand and increased speed of fulfillment, we are able to better meet customer demand…,” said Mark Stewart, Amazon’s VP of North American operations.

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TECHNOLOGY

Study: Online fraud continues to vex retailers

BY Deena M. Amato-McCoy

Retailers that have a digital presence continue to worry about how they will handle the increasing pace of e-commerce fraud.

Nearly half of all retailers (including two-thirds of the largest segment) worry about their systems’ abilities to handle increased e-commerce fraud as a result of data breaches, according to “Fighting Fraud in the E-Commerce Channel: A Merchant Study,” a report from the Federal Reserve Bank of Minneapolis.

According to data, e-commerce fraud is expected to increase over the next six to 12 months, and these incidents will largely stem from data breaches. More than three-quarters of retailers expect e-commerce fraud attacks to climb in next six to 12 months.

The top three drivers of e-commerce fraud attacks are data breaches; e-commerce growth, and targeted attacks. However, retailers of all sizes named card-not-present (CNP) as their most feared fraud threat. This was followed by in-person card fraud at the point-of-sale.

Currently, no single fraud tool was used by more than 76% of respondents, which suggests high fragmentation. A multi-layered approach is the norm among retailers’ fraud fighting arsenal, as nine out of 10 retailers employ two or more tools to fight fraud in the e-commerce channel. 

However, the most used fraud mitigation tools in the e-commerce channel are security codes and shipping address verification.

The top fraud mitigation tools that retailers plan to adopt in the next six to 12 months are encoding protocols designed to further secure online CNP transactions (including 3D Secure, Verified by Visa, and similar systems) (14%); purchase velocity checks (11%), and geolocation, a technique that identifies anomalous transactions (10%).

While usage of emerging fraud mitigation technologies is low, confidence is high among users of artificial intelligence systems, facial recognition and voice recognition. Further, large retailers (companies with sales exceeding $1.5 billion) who use behavioral biometrics rate it high in effectiveness.

Over half of retailers surveyed rely on processing systems from third parties to fight e-commerce fraud. Yet, only about one-third of retailers participate in an information sharing partnership to identify current fraud attacks and exchange threat information.

Overall, partnerships with payment card networks and third party processors have the greatest participation, and over half of the largest retailers participate in one or more information sharing partnerships. The Financial Services Information Sharing and Analysis Center (FS-ISAC) is top-rated in effectiveness, although several partnerships received high marks.

 

 

 

 

 

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