TECHNOLOGY

Walmart Canada takes cultured approach to e-commerce

BY Dan Berthiaume

Indian and South Asian consumers living in Canada have a new option for purchasing apparel directly from Indian sellers.

Walmart Canada is collaborating with Myntra, the fashion-focused platform of Indian e-commerce giant Flipkart. By working across e-commerce platforms, Walmart Canada and Myntra can electronically connect customers in Canada with retailers in India who otherwise would not be able to perform international commerce.

In addition to having access to inventory from participating Indian sellers, consumers can also order from Myntra’s selection of private branded housewares and apparel. Myntra provides an online sizing chart to help ensure proper fit of apparel items bought online.

This new joint offering builds upon a major investment Walmart made in Flipkart, India’s largest e-commerce retailer, in August 2018. The discounter invested $16 billion in Flipkart, making Walmart the largest shareholder in the company with a 77% share. Flipkart’s online sales are expected to exceed $73 billion by 2022.

Flipkart is touted as a direct competitor to Amazon, which considers India one of its key global markets and was also reportedly looking to acquire the Indian company. At the time, Judith McKenna, president and CEO of Walmart International, said the investment would help Walmart grow its presence in India. It now appears the investment will also help Flipkart grow its presence in North America.

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