TECHNOLOGY

Wayfair kicks off Way Day online sales event with road trip

BY Dan Berthiaume

Wayfair is taking an early bite out of Prime Day, both online and on the road.

The home furnishing giant’s Way Day 2019 online sales event starts today and runs 36 hours for all Wayfair customers in North America, the U.K., and Germany. The promotion, aimed at generating e-commerce sales ahead of Amazon’s annual July Prime Day event, includes special savings and free shipping across the Wayfair, AllModern, Joss & Main, and Birch Lane sites. Wayfair promises the lowest prices it has offered since Black Friday.

In addition to the online festivities, Wayfair is taking the Way Day celebration on the road with visits to Nashville, Tennessee; Jacksonville, Florida; and Dallas-Fort Worth, Texas as part of the official “WayDay Tour” promotion. Traveling in a purple stretch Way Day limo, the Wayfair team will stop at community events in each market and visit neighborhoods to surprise customers with spring porch makeovers. Residents of the greater Nashville, Jacksonville and Dallas-Fort Worth areas can enter to win a $2,500 Wayfair gift card by spotting the Way Day limo, snapping a photo and uploading it to social channels using the hashtag #WayDayTour.

Wayfair launched Way Day as a 24-hour online sales event across 70,000 products on April 25, 2018. In addition to upping the amount of hours, the e-tailer is also increasing the assortment of discounted products to 100,000 items. There will also be thousands of limited-time flash deals throughout the event.

Furthermore, Wayfair is introducing some new site features today. These include Wayfair On Air, a livestream of video product reviews on-site showcasing dozens of products available at Way Day discount prices. Wayfair On Air will feature 12 episodes throughout the event, with hosts showcasing everything from the size and functionality of products to real customer reviews.

In addition, Wayfair is debuting its new “Share and Save” feature offering shoppers the opportunity to save an additional 40% off at checkout on select products by sharing deals on Twitter, Facebook, and Pinterest. Wayfair credit card1 members who shop Way Day deals will earn triple rewards on all purchases made with their card, which they can redeem on future orders on Wayfair retail sites.

“At Wayfair, we believe that shopping for home should be easy and fun, which is why we have always been committed to offering our customers great value across our vast selection and exceptional service at every step. On Way Day, we’re bringing this unrivaled experience to a new level, offering the steepest discounts possible on the products our customers love at a time of year when home is top of mind,” said Steve Oblak, chief merchandising officer, Wayfair. “We are thrilled to kick off our second-annual Way Day and extend the savings with thousands of flash deals across more than 100,000 popular products for the entire 36-hour event.”

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