Walgreens returns to omnichannel for child poverty program

Following two years of digital-only participation, Walgreens is once again celebrating Red Nose Day online and in-store.

For the eighth year in a row, Walgreens is serving as the exclusive retailer of Red Nose Day, a fundraising campaign to end child poverty run by the non-profit organization Comic Relief U.S. Red Nose Day has raised more than $275 million since its launch in 2015, with Walgreens having raised more than $140 million toward that total.

After two years of only the digital Red Nose filter being available due to the COVID-19 pandemic, customers can once again purchase a physical “Red Nose” at Walgreens stores through May 31, in addition to using the digital Red Nose filter.

In-store shoppers can make donations at checkout and purchase a Red Nose for as little as $1. Online customers can donate via Walgreens.com/RedNoseDay. All donations raised will go to Red Nose Day, which funds global programs that support child safety, health and education.

To celebrate Red Nose Day, Walgreens customers can wear their Red Noses, share their Red Nose selfie on social media, and organize in-person or virtual fundraising events. Customers can share their special digital “Red Nose” filter on Instagram, Facebook or Snapchat. Donors can also share a selfie wearing their digital Red Nose, tagging @walgreens, #NosesOn, then challenging friends and family to do the same. 

“Year after year, our dedicated Walgreens team members rally across the country to raise funds, bring awareness and make a positive impact in the communities we serve through Red Nose Day donations and we’re thrilled to be offering the Red Nose again in store after a two-year hiatus due to the pandemic,” said Tracey Brown, president of retail products and chief customer officer, Walgreens. “The health and wellbeing of the communities we serve nationwide is a priority for us at Walgreens and we are excited to continue supporting children in need as we emerge into our new normal.”

“Children in underserved communities continue to be disproportionately impacted by the ripple effects of the pandemic, making Red Nose Day-funded programs more critical than ever,” said Alison Moore, CEO of Comic Relief U.S. “With Red Noses back in Walgreens for the first time in two years, we’re looking forward to raising more funds to ensure all children are safe, healthy, educated and empowered.”

Grantee partners for the 2022 Red Nose Day campaign include the Children’s Health Fund, which provides access to quality healthcare to children in under-resourced communities; Covenant House, which provides shelter and holistic support services to youth facing homelessness in the U.S. and Latin America; The Boris L. Henson Foundation, which offers mental health services to young people in underserved areas and raises awareness about mental illness in the African American community; as well as organizations including Feeding America, Boys and Girls Club of America, Jumpstart, and City Year.

Walgreens operates more than 9,000 stores across the U.S., Puerto Rico, and the U.S. Virgin Islands.