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09/21/2021

Walmart, Amazon and Target tops in shopping experience, according to survey

Marianne Wilson
Editor-in-Chief
Marianne Wilson profile picture
Amazon, Walmart and Target ranked as consumers’ favorite retailers in Smarty survey.

When it comes to the retailers that U.S. shoppers are banking on this upcoming holiday season, two things are top of mind: prices and promises. 

That’s according to a survey by Smarty, which noted that consumers are always searching for great value, and this year they are looking to retailers that kept their promises during the pandemic.

“In order to stay dominant, brands need to keep delivering on the promises they made during the pandemic to keep customers who switched brand loyalties during that time, said Vipin Porwal, CEO and founder of Smarty, an online shopping destination that automatically applies the best coupon on purchases from more than 6,000 U.S. retailers. “If you fail to deliver, including on those new promises made during the pandemic, somebody else will be waiting to meet those expectations

The survey asked consumers to name their favorite retailers. Amazon (51%), Walmart (48%), and Target (37%), took the top three spots overall and in several key categories: best prices, best price-matching programs, best return policies and best overall shopping experiences. Rounding out the top five for best overall shopping experience were The Home Depot (20%), Costco (20%), and Macy’s (19%).

“In order to stay dominant, brands need to keep delivering on the promises they made during the pandemic to keep customers who switched brand loyalties during that time, said Vipin Porwal, CEO and founder of Smarty, an online shopping destination that automatically applies the best coupon on purchases from more than 6,000 U.S. retailers. “If you fail to deliver, including on those new promises made during the pandemic, somebody else will be waiting to meet those expectations.”

Here are additional survey results:

Best price-matching program

·Walmart (48%)

· Amazon (38%)

· Target (31%)

· Best Buy (26%)

· Home Depot (18%)

· Costco (15%)

· Kohl’s (15%)

Best return policy

·Walmart (50%)

· Amazon (49%)

· Target (33%)

· Best Buy (21%)

· Kohl’s (19%)

· Home Depot (18%)

· Costco (18%)

· Macy’s (17%)

Propeller Research conducted its national online survey for Smarty of 1,024 U.S. adults in May 2021. Survey responses were nationally representative of the U.S. population for age, gender, region, and ethnicity.